Instagram tests ‘re-share’ label in effort to spur engagement


Instagram said Tuesday it will give account holders the option to add a ‘re-share’ sticker on top of their Instagram stories, ephemeral posts of annotated photos and videos. — Photo by Gabrielle Henderson on Unsplash

Instagram is experimenting with offering users new ways to promote other people’s content on the photo-sharing network – a push that could boost engagement but open the door to more viral misinformation.

The Facebook Inc unit said Tuesday it will give account holders the option to add a “re-share” sticker on top of their Instagram stories, ephemeral posts of annotated photos and videos. Adding the label will allow people to see a list of posts they have viewed in the last hour, saved or posted themselves.

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