Exclusive: Wellness app Noom hires Goldman Sachs to lead IPO - sources


FILE PHOTO: The Goldman Sachs company logo is seen in the company's space on the floor of the New York Stock Exchange in New York, U.S., April 17, 2018. REUTERS/Brendan McDermid

(Reuters) - Noom Inc, the operator of the popular U.S. weight loss app, has hired investment bank Goldman Sachs Group Inc to lead its preparations for an initial public offering (IPO), according to people familiar with the matter.

The preparations for a stock market debut come as Noom has seen the popularity of its fitness platform soar during the COVID-19 pandemic, with consumers turning to digital health apps to keep fit and build healthy habits.

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