Google delays Chrome's blocking of tracking cookies to late 2023

By Paresh Dave
FILE PHOTO The logo of Google is seen at the high profile startups and high tech leaders gathering Viva Techin Paris France May 16 2019. REUTERSCharles Platiau

FILE PHOTO: The logo of Google is seen at the high profile startups and high tech leaders gathering, Viva Tech,in Paris, France May 16, 2019. REUTERS/Charles Platiau

(Reuters) -Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet Inc company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators.

Google had wanted to bar reams of ad-personalization companies from gathering users' browsing interests through cookies from January 2022. But rivals accused the world's biggest online ads seller by revenue of using improved privacy as a pretense to gain greater market share.

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