FILE PHOTO: The logo of Google is seen at the high profile startups and high tech leaders gathering, Viva Tech,in Paris, France May 16, 2019. REUTERS/Charles Platiau
(Reuters) -Google's Chrome web browser will not fully block tracking cookies until late 2023, the Alphabet Inc company said on Thursday, delaying by nearly two years a move that has drawn antitrust concerns from competitors and regulators.
Google had wanted to bar reams of ad-personalization companies from gathering users' browsing interests through cookies from January 2022. But rivals accused the world's biggest online ads seller by revenue of using improved privacy as a pretense to gain greater market share.
