Facebook expands Shops to WhatsApp, Marketplace in commerce push

By Elizabeth Culliford

Technology
Wednesday, 23 Jun 2021
2:20 AM MYT

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FILE PHOTO: A Facebook logo is displayed on a smartphone in this illustration taken January 6, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) -Facebook Inc is expanding its "Shops" feature to its messaging app WhatsApp in several countries and to Facebook Marketplace in the United States, the company said on Tuesday as it announced changes to its commerce tools.

Facebook Chief Executive Mark Zuckerberg said it would also introduce personalized ads in its Shops service based on users' shopping behavior.

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Facebook expands Shops to WhatsApp, Marketplace in commerce push