Big U.S. retailers line up deals to take on Amazon Prime Day frenzy


FILE PHOTO Packages emblazoned with Amazon logos travel along a conveyor belt inside of an Amazon fulfillment center in Robbinsville New Jersey U.S. November 27 2017.  REUTERSLucas Jackson

FILE PHOTO: Packages emblazoned with Amazon logos travel along a conveyor belt inside of an Amazon fulfillment center in Robbinsville, New Jersey, U.S., November 27, 2017. REUTERS/Lucas Jackson

(Reuters) - Amazon.com Inc will face challenges from big retailers during its annual Prime Day promotion, as more merchants piggyback on the multibillion-dollar online sales event.

Target Corp, Walmart Inc, Bed, Bath & Beyond, Macy's Inc and Kohl's Inc are some top American retail chains offering big discounts and promotions to coincide with Prime day, which takes place on Monday and Tuesday this year.

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