FILE PHOTO: Silhouettes of laptop and mobile device users are seen next to a screen projection of the YouTube logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic
(Reuters) - Alphabet Inc's YouTube will no longer allow political or election ads in its coveted masthead spot at the top of the site's homepage nor ads for alcohol, gambling and prescription drugs, it said on Monday.
In an email to advertisers, seen by Reuters, YouTube said the change built on its move last year to retire all full-day masthead ads. It said it has retired these full-day reservations, like the one then-President Donald Trump reserved to dominate its homepage on Election Day 2020, and replaced them with more targeted formats.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
