The 502 million rounds of golf (the most played in nearly 15 years) came as the sport, like many others, pushed deeper into analytics. Hungry to use the stats, such as wind speed, now weaved into television coverage of professional tournaments, golfers have gone digital. — AFP
For almost as long as golf has been around, there’s been an industry pitching contraptions and hacks to conquer the often frustrating sport. The latest are pricey mobile applications claiming that data will unlock your swing.
These apps are booming as one of the world’s oldest – and most expensive – sports has experienced a revival during the pandemic. US golfers, eager to get out of the house, logged nearly 61 million more rounds in 2020, good for the biggest gain since 1997 when Tiger Woods became the game’s preeminent star and ignited interest, according to the National Golf Foundation.
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