Australia's Nine signs Facebook, Google deals under new licensing regime


FILE PHOTO: A 3D plastic representation of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015. REUTERS/Dado Ruvic

SYDNEY (Reuters) - Australian broadcaster and publisher Nine Entertainment Co Holdings Ltd said it signed multi-year content-supply deals with Google and Facebook Inc, harnessing tough new licencing laws to bolster profit.

The step means that all of Australia's three largest media firms now have deals with U.S. tech giants that had until this year fiercely opposed laws making them negotiate over the fees they pay for the links driving clicks to their platforms.

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