Report: Asia streaming habits swing to on-demand and larger screens

Southern Asia, which includes India, Pakistan, and Iran, experienced a massive 151% increase in streaming viewing time. Southern Asia also was in the forefront of the expanded use of large screens for streaming viewing. — Pixabay

LOS ANGELES: Consumers in Asia spent 15% more time using streaming services in the first quarter of 2021 than they did in the same period of last year. That growth lagged the global increase of 36% recorded by analytics firm Conviva.

But Asian showed two other key consumption patterns: for the first time, the majority of streaming time across the region as a whole went to on-demand services, rather than live content; and, in the mobile- and desktop-first region, usage continued to swing towards larger screens at home.