More Gen Z users on TikTok than Instagram in the US

According to eMarketer research, TikTok will count 84.9 million US users on the platform in 2022. — AFP Relaxnews

TikTok knows no limits, it seems. According to a study, the Chinese application will have more young users than Instagram at the end of the year. Its impressive rise is even forecast to see the social network overtake Snapchat in less than five years.

In two years, TikTok has seen startling growth. Buoyed by the Covid-19 pandemic, the new-gen social network, specialising in short-form videos, has been winning over more and more users, particularly younger users.