Zynga to buy mobile ad focused Chartboost, raises full-year bookings forecast


FILE PHOTO: The Zynga logo is pictured at the company's headquarters in San Francisco, California April 23, 2014. REUTERS/Robert Galbraith

(Reuters) - Zynga Inc said on Wednesday it would buy mobile game ad network Chartboost and raised its full-year bookings forecast, counting on robust performance of titles such as "Harry Potter: Puzzles & Spells" and the expected launch of "Farmville 3".

A serial acquirer, the company will buy Chartboost for about $250 million in cash, and the deal comes over two months after the purchase of San Francisco-based game studio Echtra Games.

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