FILE PHOTO: Gucci products are displayed in the window of a store on Old Bond Street in London, Britain June 2, 2016. REUTERS/Neil Hall/File Photo
MILAN (Reuters) - Gucci and Facebook have filed a joint lawsuit in California against an individual who allegedly used the U.S. group's social media platforms to sell fake Gucci products, the two companies said on Tuesday.
The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.
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