Facebook tweaks ad tools ahead of Apple's privacy changes


FILE PHOTO: A 3D-printed Facebook logo is seen placed on a keyboard in this illustration taken March 25, 2020. REUTERS/Dado Ruvic/Illustration

(Reuters) -Facebook Inc said on Wednesday it is making changes to its advertising tools to comply with an upcoming privacy update by Apple Inc, limiting the effectiveness of data collection features used by advertisers.

The world's biggest social media company has been at loggerheads with Apple's 'App Tracking Transparency' feature, expected to kick in with the latest iPhone software update next week, which allows users to block advertisers from tracking them across different applications.

Apple says it defends data privacy rights, but faces criticism from Facebook, app developers and startups whose business models rely on advertising tracking.

Facebook said https://www.facebook.com/business/news/how-to-prepare-for-changes-to-facebook-ads-from-ios-14-update on Wednesday the changes on its ad tools would limit the ways in which target audiences can be selected and how the success of an ad campaign is measured.

The company said it is investing in privacy-enhancing technologies to minimize the amount of data collected from users.

Facebook and Apple have also tangled over commission fees the iPhone maker charges apps listed on iOS devices, with the social media giant backing small developers most affected by the policy.

(Reporting by Nilanjana Basu and Munsif Vengattil in Bengaluru; Editing by Ramakrishnan M.)

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3

   

Next In Tech News

You’ll soon be able to share your favourite moment from a podcast on Spotify
German watchdog bans Facebook from processing WhatsApp data
Exclusive - Waymo, Cruise seek permits to charge for self-driving car rides in San Francisco
EA signals gaming boom extending run with upbeat annual forecast
FCC studying impact on chips shortage on U.S. communications sector
Judge in U.S. case against Facebook delays trial preparation
U.S. senator asks firms about sales of hard disk drives to Huawei
Ubisoft invests in free-to-play games, signals profits might fall
YouTube to launch $100 million creator fund for Shorts video feature
EBay taps into NFT frenzy, allows sale on platform

Stories You'll Enjoy


Vouchers