FILE PHOTO: A model presents a creation by designer Nicolas Ghesquiere as part of his Spring/Summer 2021 ready-to-wear collection show for Louis Vuitton in Paris, France, October 6, 2020. REUTERS/Benoit Tessier/File Photo
MILAN (Reuters) - As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweller Gismondi 1754 turned to messaging service WhatsApp to sell a 300,000 euro diamond ring to a wealthy Swiss client.
At the same time, sales assistants at luxury puffer jacket brand Moncler were arranging gourmet dinner deliveries to customers homes so they could dine in style while watching a video streaming of the brand's latest collection.
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