Brand loyalty is a thing of the past for car owners. A recent survey shows that buyers no longer care as much whether there’s a Prancing Horse or Blue Oval on top of the bonnet.
More important: Will my smartphone connect to the car’s infotainment system? Will I be able to answer messages from the car? Will I be able to get my Spotify playlists while driving?
Seven out of 10 respondents (69%) taking part in a survey by Germany’s IT association Bitkom said that Android or iOS connectivity was a more important question before buying.
The brand of the next car, on the other hand, is only an important matter for 65%.
The younger the buyer, the more important good smartphone integration via CarPlay, Android Auto or manufacturer software is, according to the research.
In the group of up to 29-year-olds, this is vital to 80% of drivers, and to 78% of 30 to 49-year-olds, meaning the vast majority of under 50-year-olds want to bring their own music and apps with them when driving.
But smartphone connectivity still doesn’t trump all other factors: safety (98%), as well as comfort (92%) and modern assistance systems (84%) were more important to most.
Whether a car is powered by electricity or fossil fuels is relevant to 79% of buyers. The January 2021 study included 1,003 people in Europe aged 16 and over. – dpa