Pinterest in talks to acquire VSCO photo app maker, NYT says


Discussions with Pinterest, another firm centered on images and visual expression, are ongoing and a deal price couldn’t be learned, the report said. — Bloomberg

Pinterest Inc has held talks to buy Visual Supply Co, maker of the VSCO photo-editing app, according to a New York Times report citing two people with knowledge of the matter.

The 10-year-old VSCO platform shares some of the early appeal of Instagram, offering a distinctive set of film-like photo filters along with an image editor. The company, still focused on its titular product, has added video-editing tools and raised US$90mil (RM372.82mil) in funding. It was last valued at US$550mil (RM2.27bil).

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