Tencent super app WeChat beefs up short video-sharing, livestreaming features as it takes on TikTok sister app Douyin

Version 8.0.3 of WeChat has enhanced its short video-sharing and livestreaming functions. WeChat, which had 1.2 billion monthly active users in the December quarter, doubled the video length for its Instagram-style WeChat Moment service. — SCMP

Tencent Holdings’ super app WeChat has reinforced its short video-sharing and livestreaming functions, according to the latest update of the multipurpose social media platform, amid increased competition from Douyin, the Chinese version of ByteDance-owned TikTok.

WeChat, which had 1.2 billion monthly active users (MAUs) in the December quarter, doubled the video length for its Instagram-style WeChat Moment service to 30 seconds, from the previous 15 seconds, under its new version 8.0.3. This change would enable all content creators on the platform to increase exposure to their audience.