How US listeners aren’t ready to start paying for podcasts

According to a recent YouGov survey, over 80% of people polled said that they were ‘not very likely’ or ‘not at all likely’ to pay for access to podcasts in the next 12 months. — AFP Relaxnews

Appetite for podcasts continues to grow – so much so that Apple is apparently considering creating a subscription-based platform for audio content. But are consumers ready to make the move to a paid-for model?

A new survey suggests that there might still be some way to go in convincing consumers to pay for podcasts.