India's draft e-commerce policy calls for equal treatment of sellers

FILE PHOTO: Small toy figures are seen in front of diplayed Amazon logo in this illustration taken March 19, 2020. REUTERS/Dado Ruvic/Illustration/File Photo

NEW DELHI (Reuters) - India will require e-commerce firms to treat sellers equally on their platforms and ensure transparency, according to a draft policy seen by Reuters on Saturday that follows criticism against business practices of big online companies.

India has been deliberating a new e-commerce policy for months amid complaints from brick-and-mortar retailers who allege online giants like Amazon and Walmart's Flipkart flout federal regulations. The companies have denied the allegations.