Volvo has announced plans to shift its business model to expand, and favour, online sales. The news seems in phase with current and future trends, at a time when it can be faster and more practical to configure and buy a car with a smartphone or a computer than by having to visit a dealership.
According to the automaker, Volvo’s future is defined by three pillars: electric, online and growth. The aim is to make the act of buying a car considerably simpler by giving customers all the tools they need to make their choice, from configuration to paying for a new vehicle. In this respect, simplicity and convenience are the keywords for Volvo’s approach.
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