The viral Uunifetapasta recipe has over 40 million views. — AFP Relaxnews
A super simple recipe has been going viral worldwide. The ingredients for this global success? Tomatoes, feta cheese, olive oil and... 40 million views. Its success is such that even highly respectable media outlets like the Wall Street Journal have taken interest in the subject. Here's a look back at how this simple baked feta pasta dish conquered the Internet.
Don't tell me that the cherry tomato/ feta/olive oil hype has passed you by? Where have you been? Because this most simple, unassuming of recipes has gone viral worldwide, breaking the Internet in less time than it takes to flip a steak. But how exactly did that happen?
A year and a half ago, Jenni Häyrinen, a Finnish food blogger, posted this super-simple pasta recipe: take an ovenproof dish, add cherry tomatoes (not even halved), a block of feta cheese in the middle, a healthy slug of olive oil, then put it in the oven for 40 minutes and, hey presto.
The blogger, who describes herself as a "food artist," told Today that she owed the dish's success to... her own laziness.
"The original recipe was created because I needed a quick and easy lunch," she explained.
"I was getting hungry and started craving some oven baked feta."
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