Lyft focuses on aged citizens with feature to book rides by call

FILE PHOTO: The Lyft Driver Hub is seen in Los Angeles, California, U.S., March 20, 2019. REUTERS/Lucy Nicholson

(Reuters) - Lyft Inc introduced a service on Wednesday that would let users request a ride by call, without needing the app, in a bid to make its ride-hailing service more convenient for senior citizens.

Users can call a dedicated phone line and talk to agents to avail the service, with the price provided upfront. The new service is available in cities across Florida, Lyft said in a blog post. (https://lft.to/3pOrtEL)