On TikTok, the ‘personalfinance’ hashtag counts over 3.7 billion views. — AFP
Dances and lip-syncs aren’t the only trends on TikTok these days. Now, the Chinese social network is attracting a new breed of influencers offering advice on how best to invest money and boost your personal finances. And their videos are going viral, often drawing millions of views, much to the delight of the influencers – and their bank balances.
Under the hashtags “Fintok”, “Moneytok”, “financetok” or “howtoinvest” and “personalfinance”, there are now millions of videos, some of which count their views in the billions. And as Bitcoin continues to grow in value, the dream of winning big with minimal effort, thanks to shrewd financial investments, has become a real trend on TikTok – a trend that hasn't escaped certain influencers on the platform, who are cashing in on its popularity.
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