While Bitcoin is breaking new records, reaching a value of $49,714 (RM200,272) on Feb 14 before dropping a bit, other cryptocurrency systems are emerging and attracting the interest of budding investors and big names in business alike.
In this little game, two challengers are making their mark at the beginning of the year, Dogecoin and Meme, all without taking themselves very seriously. Could it turn out to be a formula for success?
The star of the moment: Dogecoin
In terms of profitability, Dogecoin (DOGE), until recently relatively unknown, has been riding high since Elon Musk, Tesla's outspoken boss (and incidentally newly "richest man in the world") has been promoting it on social networks. Other stars, such as Snoop Dogg, have also talked it up.
This cryptocurrency is also popular among some internet users simply because it uses the image of a dog (a Shiba Inu), which has become a famous meme on the web.
Launched in 2013 as a joke, the Dogecoin could prove to be one of the year's most talked about investments, although some venture capitalists have warned that it could lose out in the longer term. A sign of its popularity, this cryptocurrency is now accepted as a means of payment on Pornhub.