YouTube earns accreditation for protecting advertisers from unsuitable videos


A worker walks past YouTube offices, in King's Cross, London, Britain, September 11, 2020. REUTERS/Toby Melville/Files

(Reuters) - Alphabet Inc's YouTube said on Tuesday it has become the first digital platform to receive an accreditation from the Media Rating Council, signifying the streaming video service effectively protects its advertisers from appearing on content deemed inappropriate for paid ads.

The company said in a blog post it was committed to remaining at least 99% effective at making sure ad placements on YouTube are brand-safe.

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