Facebook scores earnings beat on holiday retail advertising; Apple privacy changes loom


FILE PHOTO: A 3D printed Facebook logo is placed on a computer motherboard in this illustration taken January 21, 2021. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting.

The world's biggest social media company said it expected to face "significant ad targeting headwinds in 2021." Facebook forecast that Apple's update of its iPhone operating system to iOS 14 could start biting into revenues as early as the end of the first quarter.

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