Danielle Renzulli, owner of 12 Steps Down, poses at the bar with her smartphone, which she uses to maintain the bar's Instagram account. Instagram has become (more) essential for restaurants and food businesses during the pandemic. — The Philadelphia Inquirer/TNS
PHILADELPHIA: Bars and restaurants rely on myriad tools of the trade, from cocktail shakers to chef’s knives. And then there’s the kitchen instrument the pandemic has made all the more essential: Instagram.
Social media has long been important to the hospitality industry. Customers provided free marketing, gleefully snapping shots of their dinner, and savvy chefs built online followings with behind-the-scenes looks at dishes and kitchen dynamics.
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Danielle Renzulli, owner of 12 Steps Down, poses at the bar with her smartphone, which she uses to maintain the bar's Instagram account. Instagram has become (more) essential for restaurants and food businesses during the pandemic. — The Philadelphia Inquirer/TNS
Branca poses for a portrait on top of the Bok Building in South Philadelphia. — The Philadelphia Inquirer/TNS
Marty Angeline, manager at the Saloon, helps maintain the restaurant's Instagram account. He got the old-school, under-the-radar restaurant on Instagram for the first time ever in May. — The Philadelphia Inquirer/TNS
Chef Chris Paul and wife, Leigh-Ann Charles-Paul (not shown) at their pop-up restaurant, Lakay, inside Herman's Coffee in Philadelphia. At right is Ebony Burnett, taking a pic for uploading to Instagram. — The Philadelphia Inquirer/TNS
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