Inside Israel’s social media campaign to woo the Middle East


A screen grab obtained on January 7, 2021, from an Israeli foreign ministry twitter account in Arabic shows a September 15, 2020 post, of the word "peace" in Arabic with parts of the Israeli, Emirati and Bahraini flags. Twitter page of @IsraelArabic/via REUTERS

(Reuters) - Working in close quarters, surrounded by maps of the Middle East, a small team based in Israel’s foreign ministry are focusing their sights on the Arab world.

Their mission: using social media to convince Arabs to embrace the Jewish state.

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