The back button hijack: How to deal with intrusive ads on smartphones


  • TECH
  • Saturday, 02 Jan 2021

Some pop-up ads on phones are designed to make it impossible for you to get back to where you wanted. — dpa

Ever been on your phone and the website you’re on creates a pop-up ad that just won’t let you go back to the original page – even with the back button? Instead it just reloads the same page over and over, keeping you trapped on the ad page.

This annoying tactic is known as “back button hijacking”, and it’s a common trick used by websites with dubious advertising sources.

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