Each day until Dec 24, LEGO will poll French Instagram users on how to build its virtual 3D Christmas tree. — LEGO/AFP
Santa's gifts also come via Instagram, it seems. In France, the LEGO brand has launched a holiday campaign on the social network in aid of children in need of play. Users of the platform are asked to join forces to collectively build and decorate the most original of trees using LEGO bricks. In turn, the cult brand will donate LEGO sets to kids in need via its charity partners.
French LEGO fans can help make holiday 2020 a bit more fun for kids in need from the comfort of their Instagram account. In fact, social media seems to be the place to be for brands looking to do good deeds this festive season. In France, LEGO launched its "#BuildToGive" campaign on the platform, in partnership with We Are Social, at the beginning of December, inviting users to collectively build and decorate a virtual LEGO Christmas tree for a good cause.
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