Instagram launched Reels this summer. — Instagram/AFP
Instagram is following in the footsteps of TikTok. With the new Reels format, the social network allows users to share short videos with all web users, beyond their own subscribers. But how does this new function work and how can you change the length of your video from the default?
Instagram's Reels function launched on Aug 5 in order to counter the rise of TikTok. Mark Zuckerberg's social network was clearly inspired by the format of the videos that have made the Chinese platform a success, especially among young individuals of generation Z.
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