Global electronics companies hoping to enjoy a spike in sales during a pandemic-inflicted Christmas need to avoid the one thing that stands in the way of a bonanza: shortages.
The shuttering of factories, a reduction in flights, and rolling lockdowns mean that the robustness of a company’s supply chain will end up being of critical strategic advantage. The list of tech giants looking to mitigate, or leverage, challenges in procuring and delivering products during this shopping season reads like a Who’s Who of global brands.