US online sales surge to near-record on ‘Black Friday’

Adobe said 38% of consumers said they planned to support smaller local businesses ahead of the year-end holidays. — AFP Relaxnews

NEW YORK: US online sales surged on the traditional “Black Friday” to set the country’s second-highest one-day mark ever as virus-wary Americans shunned in-person shopping, the Adobe software company reported on Nov 28.

American consumers, staying home amid the coronavirus pandemic, spent US$9bil (RM36.63bil) online on Friday, a 21.6% increase over the same day in 2019, Adobe said.

It said Friday’s sales were surpassed only by those of last year’s Cyber Monday, the Monday after Black Friday, when the focus is on online sales.

Notably, some 40% of sales were conducted over smartphones, and many consumers supported small businesses. Their sales jumped by 545% Friday compared to the average day in October.

Adobe said 38% of consumers said they planned to support smaller local businesses ahead of the year-end holidays.

This Monday, with the usual surge of Cyber Monday spending amplified by the Covid effect, analysts are predicting an all-time record.

Sales are expected to total from US$10.8bil (RM43.97bil) to US$12.7bil (RM51.71bil), up by 15% to 35%.

With more people working from home, demand has surged for bigger-ticket items such as computers and home fitness machines.

The US National Retail Federation – pointing to optimism over Covid-19 vaccines, a strong stock market and disposable income that normally would have gone to travel or entertainment – projects a 2020 jump of between 3.6% and 5.2% in overall holiday sales from last year. – AFP

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3

Black Friday , Cyber Monday


Did you find this article insightful?


Next In Tech News

Alphabet shutting Loon, which used balloon alternative to cell towers
Long road for Tesla in India with infrastructure, supply chain woes
Barking mad: Dutch buy delivery uniforms, borrow dogs online to dodge curfew
Singapore Exchange, Temasek tie up for digital asset venture
Uganda to maintain Facebook ban indefinitely, New Vision says
Privacy fears as Indian city readies facial recognition to spot harassed women
Bitcoin steady near US$32,000 after slump that rattled crypto boom
Facebook’s oversight board to rule on Trump ban
AI transcription service Otter now works with Google Meet
Musk offers to build tunnels under wet, flood-prone Miami

Stories You'll Enjoy