Apple to press ahead on mobile privacy, despite Facebook protests


The letter from Horvath noted that Apple intends to support online ads but without ‘unfettered data collection’ and noted a split with Facebook, which had expressed concerns about the new policy. — AP

SAN FRANCISCO: Apple confirmed on Nov 19 it would press ahead with mobile software changes that limit tracking for targeted advertising – a move that has prompted complaints from Facebook and others.

The iPhone maker said it was moving ahead with updates to its mobile operating system to give users more information and control on tracking by apps on Apple devices.

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