Privacy activist files complaints against Apple's tracking tool


The complaints by digital rights group Noyb were brought against Apple's use of a tracking code that is automatically generated on every iPhone when it is set up, the so-called Identifier for Advertisers. — Reuters

BERLIN: A group led by privacy activist Max Schrems on Nov 16 filed complaints with German and Spanish data protection authorities over Apple's online tracking tool, alleging that it allows iPhones to store users' data without their consent in breach of European law.

It is the first such major action against the US technology group in regards to European Union privacy rules.

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