Your personal data is a goldmine, but would you ever consider selling it?

Web users should all have the right to know how their personal data is used. — urbazon/IStock.com/AFP

In the United States, Californians recently adopted proposed legislation aiming to give users more control over their personal information online. This should notably give people the right to opt-out of the sale of their personal data and to direct companies to stop selling their data.

Californians have approved a future law seeking to strengthen the protection of their personal information online. The legislation aims to bolster the current California Consumer Privacy Act and seeks to make how users' personal data is used less opaque. It would also create the California Privacy Protection Agency to implement and enforce the data protection legislation.