The researchers are collecting information using an extension, or plugin, called AdObserver that can be installed on a web browser and copies Facebook ads into a public database. — AFP
SAN FRANCISCO: Facebook has demanded that New York University pull the plug on a research project into the platform’s targeting practices for political ads, saying it is a violation of terms to collect user data.
“A week ago, Facebook sent me a (cease and desist order) asking us to take down AdObserver and delete our data. The public has a right to know how political ads are targeted, so we will not be complying with this request,” Laura Edelson, a PhD student and researcher with NYU Ad Observatory, said in a post Friday.
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