Pinterest gets interactive with stories a la Instagram

Whether it's tips on workouts, cake recipes or make-up, Pinterest has made its name as the place to go for ideas. Until now, these have been posted on virtual pinboards – now it's getting more interactive. — Pinterest/dpa

Pinterest is looking to become more interactive with a new story function that lets people explain and show others their recipes, workout routines or other things in several steps.

With the new Story Pins, strikingly similar to the stories on Instagram, you can combine short videos or photos into one thread that others can swipe through.

Unlike on other platforms, however, these stories don't disappear after 24 hours. You can also create detailed pages to go into things like the ingredients for a recipe. Like all pins, story pins can be saved for later use.

Pinterest says the new format has been rolled out in the United States while other countries are expected to get the new feature soon.

Creator profiles are also getting an update, and now allow you to send a positive message to someone whose post you liked – Pinterest lets you choose from responses like "great idea", "wow" or "thanks".

The creators, in turn, should be able to get in touch with their target group more easily via an interaction tab. Pinterest is also introducing new analytics tools that can be used to track post interactions and engagement. – dpa

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