Chinese short-form video platform TikTok has continued its expansion into the eSports industry by signing up as the new principal partner of London-based eSports organisation Tundra.
TikTok, which is best known for dancing videos that go viral among teenagers, made its bow in the world of competitive, organised video gaming this year with the TikTok Cup, an online collegiate esports tournament with a US$60,000 (RM249,480) prize pool.
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