PARIS: #Foodporn, #nofilter and #TBT: Little known to the general public a decade ago, Instagram has weaved its way into the daily lives of a billion people, changing the way we eat, travel and consume.
On Oct 6, 2010 two Americans, Kevin Systrom and Mike Krieger, launched Instagram as a social network dedicated to photo sharing. The novelty? The app offered filters to adjust brightness, contrast and colour to create the perfect photo in an instant.
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