Is Snapchat the new playing field for political campaigns?

Snapchat recently revealed that 750,000 young Americans have registered to vote via its social media application. — AFP Relaxnews

If you think that Snapchat is only useful for sending short-lived messages, think again. Politicians are increasingly using the app for electioneering. Question-and-answer sessions, amusing filters in candidates' colours... Anything goes when it comes to encouraging the young users of the social network to take part in the political life of their country by going to the polls.

This is particularly the case in the United States, where the giants of Silicon Valley are pulling out all the stops to encourage members of Generation Z on their social media platforms to go and vote on Nov 3. According to the Pew Research Center, these young users, aged between 18 and 23 years old, account for a tenth of Americans who will be eligible to cast their ballots in the Presidential election on that date.