Opinion: Microsoft’s Bethesda buy Beats TikTok any day


Making a bigger push in gaming is also a more natural fit for Microsoft than, say, buying a viral social-video platform like TikTok. — AFP

Ask enough gamers about their favourite console and this is what you’ll generally learn: Those who play Xbox tend to love it and stay loyal to that system, but PlayStation has the best games. Microsoft Corp, Xbox’s parent company, is betting US$7.5bil (RM30.93bil) that it can change that perception.

Microsoft agreed on Monday to acquire ZeniMax Media Inc, the owner of popular video game publisher Bethesda Softworks, for US$7.5bil (RM30.93bil) in cash. The deal has PlayStation fans worried that their favourite franchises – namely The Elder Scrolls, Fallout and Doom – could become Xbox exclusive. But the transaction is happy news for Xbox players, after what marked a somewhat disappointing lineup of titles ahead of the launch of its new devices: the Xbox Series X (US$499/RM2,058) and Series S (US$299/RM1,233).

Limited time offer:
Just RM5 per month.

Monthly Plan

RM13.90/month
RM5/month

Billed as RM5/month for the 1st 6 months then RM13.90 thereafters.

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

TikTok artists and advertisers to stay with app until 'door slams shut'
TikTok to suspend TikTok Lite's reward programme amid EU concerns
ASML approves Christophe Fouquet as CEO at annual meeting
AT&T beats estimates for subscriber additions, free cash flow
Exclusive-Google rival Tuta complains to EU tech regulators about de-ranking
Microsoft's AI lead puts Amazon cloud dominance on watch
TE Connectivity beats quarterly profit estimates on sensor demand
UK watchdog seeks views on Microsoft's and Amazon's AI partnerships
Texas Instruments' upbeat Q2 forecast pushes chip stocks higher
Italy fines Amazon over ‘recurring’ purchase option

Others Also Read