Facebook Inc-owned Instagram is betting its new Reels feature can help it stay relevant to sellers of the hottest handbags, shoes and watches. — AFP
Instagram has long been beloved of fashionistas – and a magnet for luxury-goods makers seeking to capture a slice of their spending. But glossy selfies are so last season.
Since short-form video took the world by storm, ByteDance Inc’s TikTok has begun nibbling away at Instagram’s dominance. Luxury brands including Louis Vuitton, Christian Dior and Balenciaga are embracing the world’s most-downloaded non-gaming app, where teen influencers capture followers by the millions with flashy dance routines and challenges.
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