Apple to begin online sales in India ahead of holiday season


A worker sanitises an Apple store inside a shopping mall in Chennai on Sept 1. Apple said it will launch its online store in India on Sept 23. — AFP

Apple Inc will this month begin direct sales online in India, more than 20 years after the world’s most valuable tech company first began operating in the South Asian country that’s one of world’s fastest-growing smartphone markets.

Cupertino, California-based Apple said it will launch its online store in India on Sept 23, confirming a Bloomberg News report last month. The company will offer its full range of products from iPhones to Mac computers and provide support directly to customers for the first time, following years of lobbying New Delhi to get around regulations that force foreign companies to source 30% of components locally.

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