LOS ANGELES: Amazon Music is letting artists deliver live concerts and other live-streaming sessions from Twitch directly in the Amazon Music mobile app – giving them a new way to reach fans during the Covid-19 pandemic, according to the Internet giant.
More than 1,000 artists have already connected their Amazon Music accounts to Twitch, the company said. There aren't direct monetisation features through the Twitch live-streams available on Amazon Music app for iOS and Android, but eligible artists can set up subscriptions on Amazon-owned Twitch to earn money (as well as sell merchandise and participate in ad-revenue sharing).