British website Comparemymobile.com has conducted an amusing study on the impact of high-tech branding on online dating. It found that profile pictures with visible Apple products had more success than identical snaps with phones by other brands, especially BlackBerry.
Profile pictures with a clearly visible iPhone generated 76% more matches than standard photos with no visible hardware. Other Apple products, notably the Apple Watch (+61%) and AirPods (+41%), also had a positive impact on eliciting responses.
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