On Aug 27, at the next Gamescom event, Ford will unveil the results of its P1 project, the company's first car that has been conceptualised directly in collaboration with gamers.
Almost exactly one year ago, Ford was making headlines with its announcement – also made at the Gamescom video game trade fair – that it was launching its own esports team Fordzilla, the first car manufacturer to do so. This year it's the official presentation of its P1 project that is sure to create buzz.
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