E-commerce stocks were some of the biggest winners in the second quarter, with such companies as Shopify, Wayfair and Etsy reporting year-over-year revenue growth of about 100%, thanks to consumers ordering things online in the pandemic. A decade of e-commerce adoption took place in a matter of months.
But this dramatic shift in consumer buying behaviour wasn’t matched by the physical supply chain on which e-commerce relies. Price increases announced by United Parcel Service Inc and FedEx Corp recently should raise some doubts about the ability of e-commerce darlings to keep growing enough to please investors.