Nintendo is said to hike Switch target again to sate gaming boom

The company has been boosting Switch production since the start of this year, even before hit game Animal Crossing: New Horizons became the breakout success of the novel coronavirus era. — Bloomberg

Nintendo Co is raising its target for Switch production to around 25 million units this fiscal year, people familiar with the matter said, as the ongoing Covid-19 pandemic keeps lifting demand and component shortages ease.

The Kyoto-based company, which in April hiked orders to 22 million units by March next year, is asking partners to tack on another few million units, said the people, who didn’t want to be identified discussing internal goals. Assembly partners plan to work at maximum capacity through December. The new production target suggests Nintendo’s likely to outperform its Switch sales forecast of 19 million units for the current fiscal year, which analysts have either deemed conservative or blamed on possible Covid-19 supply shocks.