Music streaming app NetEase walks a fine line as it cracks down on ‘emotional’ listeners during a pandemic


The phenomenon sparked a new meme dubbed NetEmo, which took off after some users poked fun at depressed people. Launched by Internet company and game giant NetEase in 2013, NetEase Cloud Music has more than 800 million registered users and 30 million tracks. — SCMP

The pandemic getting you down? China’s leading music streaming app NetEase offers music for all moods, but some listeners are apparently letting their emotions go a bit too far – prompting the platform to step in.

NetEase said it will take measures to regulate comments posted on its platform after receiving criticism that the app had become too “depressing”.

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